 The
identity for coffeetablebooks.com was created for an online retail
division of Tehabi Books. coffeetablebooks.com as a domain fit the
market of the site perfectly but did pose a problem due to its length.
Working with a bold easy to read yet visually interesting typeface I
created a differentiation in the words by varying the font weight. A
bright and colorful palette was chosen for the logo and site to
complement the visual books that were the sites product line. The tag
line "always the perfect gift" was presented to drive home the gift
status that coffee table books hold.
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